OVERVIEW
Serrah Galos, is a seasoned Rwandan humanitarian photographer with a passion for telling compelling stories through his lens, approached our design studio seeking a brand identity that would reflect his mission, values, and unique approach to photography.
Inspired by Serrah's dedication to capturing the human spirit in challenging environments, we conceptualized a logo that incorporated a stylized camera lens morphing into a SG letters. This symbolized both his photographic expertise and his humanitarian commitment. The circular shape of the lens represented unity, while the SG letters conveyed compassion and support of Serrah Galos.
Several design iterations were presented to Serrah, each with subtle variations in color, typography, and iconography. Feedback from these sessions was crucial in refining the logo to align with Serrah's vision.
The new logo not only resonated with Serrah but also served as a visual anchor for his brand. It successfully communicated his dual identity as a photographer and humanitarian, enhancing his professional image and contributing to the overall impact of his work.
